Digital marketing refers to the process of promoting or marketing a product, service or any other activity over the internet or any other form of electronic media.
The traditional way of marketing was limited to a physical market and therefore its scope was limited. However, with the introduction of digital marketing, the scope of growth has widely expanded.
Digital marketing enables a business to reach a larger base of the target audience with minimum resources. It educates consumers with various interesting channels and also enhances growth in the national economy!